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Basic Steps to a Great Business Website
So much has been written on the topic of what makes a good business website, and I myself could go on and on about good content, meta tags & other search engine optimization, market strategies and so on.
But there are so many people out there...
Link building strategies
Well, an effective link building strategy is not building some 50-100 back links with sites with 'X' PR. It is more of getting links from the informative websites that is visited often by the people who could be your future customers. In broad sense...
Product Marketing for Home Based Online Businesses
Copyright 2005 Timothy Spaulding If you are like most internet based home business entrepreneurs then marketing your product and driving increasing traffic to your web page is essential to increasing sales. The challenge is to market your products...
Turn Your Old Articles Into Profitable E-mail Courses
If you've written numerous articles, you can use them to further promote yourself and your business, e-zine or web site. You can re-use your old articles by transforming them into another form of promotional tool. And one way to re-use them is...
Why You Should Write An Article, Today!
Copyright 2005 Jim Boere Do you own an online business? A web site? Are you promoting affiliate programs? Then you should be writing articles. Why? Let me ask you, what is the main purpose of your web site? Of course it’s this: to make sales....
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DO YOU BELONG TO A LINK FARM?
Have you bought into the whole "link farm" scam in an effort to increase your inbound links so that you can get higher placement in Google and other engines that give you credit for the number of links to your site?
linkstoyou.com is the one that first comes to mind, but like all good scams it has many imitators.
The theory is that everyone posts links from their "link swapping page" with every other member and that way everyone gets to be #1 in their category at Google, AltaVista and others. Sounds pretty clever, doesn't it? Cheating is always easier than doing the work. Besides, there are so many "search engine gurus and experts" telling everyone how much money they are making by cheating.
If you got suckered into the Link Popularity scam, try to get out as soon as you can. It may not be soon enough since your link is spread around on pages you can't access to remove your
link, but it can't hurt to try.
If you manage to avoid getting banned by the engines, next time contemplate a bit longer before falling for the "Guru Scam Of The Day." If you find yourself hanging out at a Webmaster community that endorses scams and cheating, run away as fast as you can.
Remember, the engines don't react to these scams until they grow into a big enough problem. Then they act and everyone is left dead in the water. The time to react is variable but the result is always the same. "What can I do now? This is so unfair! I didn't mean to cheat. They're unfairly putting me out of business!"
Yes you did and now you got caught.
I hope this helps in your future marketing decisions.
About the Author
David Bell is Manager, Online Marketing, at
http://www.wspromotion.com/ , a leading Search Engine Optimization services firm and Advertising Agency.
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