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Link To Get Traffic - Not Search Engine Rankings!
There have been a lot of changes on the web since I wrote the first edition of "Power Linking Your Way to 1 Million Hits" in 2002. Back then I told everyone that the only thing that will never change, despite search engine shake-ups...
Making e-Business Your Business
If you don't use the Internet in your business today, even the word "e-business" may be a little intimidating. But it doesn't have to be if you take it one step at a time. Here are a few tips that can help in building and promoting your e-business. ...
The Jigsaw Virus
Stay with me on this, the ‘penny may drop’ about half-way into the article!
Target - in very general terms, this article is targeted at anyone involved in business, whether it be offline ‘real-world’ business, or online ‘cyber’ e-business.
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Two Basic Parts Of A Low Cost Web Site Promotion
Anybody could own a web site. Anybody could up sell their own products and services to their target audience. Anyone could try to promote their web site with a low cost. But there are not many web sites that have a truly successful web site with...
Where Do We Go From Here?
The internet keeps changing so fast, it gets hard to keep up with promotional methods that work. What worked yesterday may no longer work today. If you've been on the net any length of time, you know what I'm talking about. Many of today's time...
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Deadly Online Marketing Mistakes You Must Avoid
It seems like every time you turn your head today you'll find
someone who's involved in online business. And indeed, ANYONE
can profit online, providing that you learn to avoid the DEADLY
online marketing mistakes you're about to discover in this very
article...
It doesn't matter if you're an affiliate or you sell your own
products, if you're serious to make substantial income online,
you MUST learn to avoid these FATAL marketing mistakes by
applying the POWERFUL online marketing techniques you're about
to discover. So here we go...
Deadly Mistake #1: Not Addressing Your Target Market
This is essential in every aspect of your business
promotion, it is reflected in your ads, your advertising
techniques, your website's copy, your follow-up, etc.
If your ads are NOT addressing your target market, you might get
lots of traffic, but too few sales, because those who
click-through your ad did NOT have a clear idea what you're
offering and whether it answers their needs.
You might be telling yourself that lots of traffic sounds a
pretty good deal anyway...
No it's NOT...
Think of pay-per-click search engines, getting lots of traffic
from them means getting lots of clicks, which means you're
paying MORE. Providing that those clicks didn't come from your
target market, because your ad didn't convey a clear message
about your offer, you're blowing your money away!
This is true also for other kinds of promotions. Would you
publish an ad for your online business in a high traffic,
well-known website BUT doesn't relate to yours?
You are loosing lots of money by doing so!
Deadly Mistake #2: No Killer Sales Copy
A very wide online marketers complaint: "I have lots of
traffic, but too few sales". So you use pay-per-click search
engines, you buy ads in ezines, which are two great ways to get
targeted traffic, but those who visit your website leave as fast
as they come, eventually, you're loosing money.
Most online businesses fall into one major module - "The
Killer Sales Copy Module". Your main page MUST contain a
killer sales copy that converts hits into actual SALES.
You website's sales copy plays a big role in your sales
conversion ratio, it can make OR break your online business.
Deadly Mistake #3: No Tracking
For ANY marketing
campaign you'll ever run, you MUST track how
well your ads are pulling, or you're just "shooting in the dark"
hopping "it will work", loosing time AND money.
By tracking you'll know how compelling your ads or your sales
copy are, which ezines or websites are worth your time and money
and which are NOT, etc.
Deadly Mistake #4: No Follow-up
Those who reach your website, might not be eager to buy from you
immediately, for lots of reasons you can think of...
But once the time comes, your product should be right in front
of them. This can be done by following-up...
Grab your visitors' emails, build your mailing list, and
follow-up providing more information about your products,
benefits, incentives, and special offers. You'll also be able to
sell other products to existing customers (your backend market).
Deadly Mistake #5: Not Analyzing Your Keywords
Knowing the right keywords, those that relate to your target
market, can make you a fortune...
Bidding on the right keywords in pay-per-click search engines,
can saves you lots of money. Instead of paying dollars (!) per
click you would be paying couple of cents.
Embedding the right keywords in your website's content, your
articles, reports, etc. can get you a higher search engines
ranking.
Deadly Mistake #6: Not Utilizing The Real Power of
Internet
The REAL power of the internet is... "Automation".
Automation is a VERY important word. Utilizing it, your business
will work for YOU 24/7, you'll be able to follow-up with
customers, visitors, sell backend products and make more sales
automatically! Otherwise, you'll work VERY hard to make online.
To automate your business you need proper tools like
autoresponders, ad trackers, etc. These will allow you to put
your online business on auto-pilot.
So there you have it, avoid those online marketing mistakes,
apply those online marketing techniques, and make no mistake
about it, you'll be on a straight path to succeed online!
About the author:
Hamad Kadmany helps real people succeed online through his
newsletter and his website. He makes it easy for anyone to
succeed online by providing techniques, strategies and hot tips.
Join his newsletter and claim your free report to discover the
essential keys to succeed online at
http://www.OnlineBizKnowHow.com
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