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Aspiring webmasters want to know, "What makes a website grow?"
It appears that most webmasters have come from the world of advertising. Their website content emphasizes "marketing and promotion". Just to prove my point, do a Google search on "marketing promotion". As I write, Google comes up with "about...
CHANGES IN RECRUITING PRACTICES FOR NETWORK MARKETERS...
© Copyright 2004-05 Thom Reece All Rights Reserved Three conditions now exist which will change the way we solicit and recruit new MLM downlines forever... ONE : The CanSpam Act will bring mass email based recruiting efforts to a...
How Do They Find You?
The movie, "Field of Dreams", starring Kevin Costner and James Earl Jones, made this line famous: "If you build it, they will come." That idea worked great in the movie but it is a whole different ballpark when it comes to a web site or an email...
Improving the Link Popularity Of Your Site
Link popularity, i.e. the number of sites which are linking to your site, is an increasingly important factor as far as search engine placement is concerned. Other things remaining the same, more the number of links to your site, higher will be its...
The Top 10 E-Commerce Ways to Follow up with Clients - Part 1
The Top 10 E-Commerce Ways to Follow up with Clients - Part 1 Judy Cullins ©2004 All Rights Reserved. Did you know that 80% of all sales are made after the 5th contact? The biggest mistake we make is not following up with our clients regularly. We...
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Connecting Your Offline Business to Your Online Business
These may sound like no brainers, but you'd be surprised. No matter how high-tech your business has become, there is no doubt you still have some non-electronic aspects of your company. These are things like your business cards, stickers, and work shirts, to name a few.
Check out your business cards first. These should be at the ready whenever possible. Make sure your website is listed on your card: this is a way for a possible customer to check you out on their own. A good tip is to have your website printed in a font that ensures all of the letters look like letters, rather than numbers. For example, "L" can resemble the number one very easily when typed in lowercase. Stick to fonts that clearly allow the eye to distinguish letters from numbers. Also have your website put on your stationary: it is much easier to check out a website than make a phone call these days.
If someone is calling your voicemail looking for a product, you had better have your website spelt out slowly, and clearly on there too. Not having your website on your voicemail will mean the loss of a sale. Our fast paced world has spoiled us and people want things not now, but five seconds ago. So if your website is not on your message, they will simply forget you, and move on to your competitor. Adding your web address to your voicemail will allow perspective customers to find out about your business while you are making other deals, or watching TV.
Stickers are inexpensive and a great way to catch someone's eye when they are least expecting it. Every single package that leaves my office has a label with my web address on it. I even stick the little guys on my bills. Why not, who knows who will see it? I also put my picture on my shipping label. This is something that is not done often, so it helps me
stand apart from the rest. I usually put a little bubble saying "Hi" to you personally, for the extra inch.
Another place to attach your web address to might be your promotional handouts. If you send out an annual flyer, or give away freebies, make sure you web information is on there. Some people do this with give away items like mouse pads, or mugs. These along with the packaging on every product you sell, should have your contact information via the web. If your company wears workshirts, or sponsors a softball team, for example, get your web address on there as well. If you produce it: brand it.
Lastly, if you call my office, and I speak to you on the phone, I can gaurentee I will mention that you should visit my website. This is a tactic that I swear by, because I firmly believe that if I can get you to my site, you will stay and look around for awhile. No matter what it is you are looking for, you are bound to stumble across something else. It's like going to the grocery store for just one thing: you always come out with two.
About the author:
Tom Antion provides entertaining speeches and educational seminars. He is the ultimate entrepreneur, having owned many businesses BEFORE graduating college. Tom is the author of the best selling presentation skills book "Wake 'em Up Business Presentations" and "Click: The Ultimate Guide to Electronic Marketing." It is important to Tom that his knowledge be not only absorbed, but enjoyed. This is why he delivers his speeches laced with great humor and hysterical jokes. Tom has addressed more than 87 different industries and is thoroughly committed to his client's needs.
http://www.antion.com
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