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Creating And Promoting Your News Letter 
        THE CREATION
  If you haven't got around to starting a  news  letter, I will Let you know it's easier than you think! I will start on the pretence that you have already established your website. That means you already have a topic of... 
 
Five Questions You Must Answer To Build An Effective and Responsive Opt-In List 
If you seriously want to make a living from the Internet,  no matter what you intend to market, you simply must  develop and cultivate your own mailing list. That list  should contain names and addresses of people who have  expressed at least a... 
 
Increase SEO Sales by Teaching Clients about SEO Truths  
In private consultations with some Search Engine Optimizers I am always amazed at how many people feel it's necessary to hype things up in order to sell their search engine placement services.  Selling hype or setting unrealistic expectations is one... 
 
The Naughty Niches: Potential Gold Mines or Business Killers? 
        Okay, so you're looking for new ways to grow your  online   business  and you can't help but notice all those adult oriented matchmaking sites popping up (literally) all over the place. After awhile you begin asking yourself if it's time to... 
 
Top Seven Ways Writing Articles Can Explode Your Business 
 In today's highly competitive internet universe, the importance of attracting highly targeted traffic to your website cannot be overemphasized. Routing web traffic to your site can be your only means of survival, especially in the cutthroat world... 
 
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			Can Your Customers Pay By Electronic Check? 
  
				 What's the Real Story About Electronic Checks?  Accepting electronic checks is essential to any business, and should not be overlooked. As many as 20% of America Online, Prodigy, and CompuServe users pay for their internet access by electronic check.  Are you curious about how some web-sites take checks? Have you ever paid your electric bill or cable TV bill by check over the phone? Have you paid your doctor, dentist or insurance company this way?  Many of these businesses and individuals are using popular software called CheckWriter to make this possible. CheckWriter is a stand alone software program that allows anyone to accept checks as payment over the phone, by fax or at any web-site. These check drafts can be deposited into any U.S. bank account the same day.  CheckWriter runs on a Windows 95/98 operating systems. Using a laser, ink-jet or bubble jet printer and a piece of Federal Reserve regulation check paper, the user can create a draft of the check that can be immediately deposited. Banks treat a draft just like they treat a check.  These drafts require no signature, just a verbal, fax or electronic authorization from the account holder. Taking check information is like taking credit card information. Rather than asking for the credit card number and expiration date, you ask for the routing number, account number and bank name.  Businesses and individuals can use CheckWriter, and no special bank account is required. There are no transaction fees, discount rates, or monthly fees. CheckWriter is software that you buy one time and then own forever.  Need 10 Reasons to use CheckWriter in Your Business?  1. No Fees. Buy the software one time, use it free forever.  2. Free Technical Support. The company provides free telephone technical support for 30 days, and web-based support for life.  3. Guaranteed or your money back. CheckWriter has a 30-day unconditional  
				
				
 
				 money back guarantee, and all checks are guaranteed to be accepted for deposit by any U.S. bank.  4. CheckWriter works great for collections. If you have slow pay customers on your books, use CheckWriter to get the payment the same day.  5. If someone does not own a credit card, they can pay by check instantly. If you don't take credit cards, you can start taking checks, and deposit payments by tomorrow afternoon.  6. If you want to take monthly installment payments from clients you can use CheckWriter to draft these payments each month, giving you the ability to better manage your receivables. 
  7. If you take orders over the phone, you can take checks by phone. 
  8. If you take orders at your web-site, you can add checks to your web-site very easily, and instantly increase current sales figures. 
  9. By ordering CheckWriter and offering this option to your customers you can have a sales increase of 10-25% within the first few weeks. 
  10. Perhaps more importantly, your competition uses CheckWriter. 
  Take payment at your site without paying ANY monthly fees. Taking checks is much less complicated than taking credit cards, and there are no discount rates, or transaction fees. Only a one time cost for the software which is less than $100. 
  Taking payments is simple and checks can be deposited in to your checking account the same day. Visit the checks-by-phone.com web-site to learn more about CheckWriter software. 
  Try an online demo of the software for free, and see how it works. View a sample of the check draft itself, and ask yourself: 
  "If CheckWriter has been available without a license since 1996, why don't I use it yet?" 
  http://checks-by-phone.com  I hope this helps in your future marketing decisions. 
 
  About the Author 
 David Bell  http://www.wspromotion.com/  Advertising research and development center  
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