|
|
“7 Powerful Tactics To Promote Any Affiliate Program Instantly
Copyright 2005 Ewen Chia Affiliate marketing is truly one of the most powerful and easiest models online to generate massive cash quickly, fact is you can get started in minutes from now without the hassle of creating your own products or...
Are Search Engines Worth It Any More?
The “Number One” Question – the question that I (and probably every other Internet marketing expert on the planet) am most frequently asked:
“How do I get to be Number One in the search engines for widgets? After all, my company is...
Online Business Press Release Writing Tips And Ideas
Press releases are one of the most cost-effective ways to get free promotion for your online business. It’s also an overlooked tool to drive traffic massive to your web site. With all the benefits writing a press release imparts many...
Smart Ways To Use A Website With Your Business
Every business needs a web site. We used to say that to business owners and get strange looks in return. "Why do I need a web site?" the manager of a pizza restaurant once asked. Of course, we now see a very large number of customers looking up...
Ten Steps To Prepare Yourself for Online Marketing
Ten Steps To Prepare Yourself for Online Marketing Judy Cullins c. 2003 All Rights Reserved Still marketing through press releases, networking groups, and talks to groups? If these ways have brought you few clients or product sales, you may now be...
|
|
|
|
|
|
|
|
Benefits of Online Marketing
Companies have many options for communicating with prospective
customers. The Internet has become the primary medium for
reaching potential clients anywhere across the globe. A broad
range of online marketing methods is available to you for
promoting your website. Strategies vary in their effectiveness
and hopefully this website will give you some ideas as to which
will be most appropriate for your needs.
Benefits to Consumers:: (1) Convenient-- customers can shop 24
hours a day from anywhere without going to the store physically.
(2) Interactive & Immediate-- consumers can interact with the
seller's site to find the information, products, or services
they desire, then order or download them on the spot.
Benefits to Marketers:: (1) Customer Relationship Building--
companies can interact with customers to learn more about their
needs and to build customer databases.
(2) Reduce Costs & Increase Efficiency-- avoid the expense of
maintaining a physical store, costs of rent, insurance, and
utilities. Digital catalogs cost less to produce than printing
and mailing paper catalogs.
(3) Greater Flexibility-- unlike a paper catalog whose products
and prices are fixed until the next printing, an online catalog
can be adjusted daily or even hourly, adapting product
availability, prices, and promotions to match changing market
conditions.
(4) Access to Global Markets-- The Internet is a global medium,
which allows buyers and sellers to click from one country
to
another in seconds.
Four Ways to Conduct Online Marketing:: (1) Creating an
Electronic Storefront-- companies can buy space on a commercial
online service or it can open its own Web site. These sites are
designed to engage consumers in an interaction that will move
them closer to a purchase or other marketing outcome.
(2) Placing Ads Online-- companies can place online ads in three
ways::
(a) classified ads in special sections of major commercial
online services. (b) ads in certain Internet newsgroups set up
for commercial purposes. (c) buy online ads that pop up while
people are surfing the web. Such ads include banner ads, pop-up
windows, "tickers" (banners moving across screen), and
"road-blocks" (full-screen ads that users must go through to get
to other screens they wish to view)
(3) Participating in Internet Forums, Newsgroups, or Web
Communities-- companies may participate in or sponsor Internet
forums, newsgroups, and bulletin boards that appeal to specific
special interest groups.
(4) Use Online E-mail or Web casting-- companies can send out
customer newsletters, special product or promotion offers based
on customer buying histories. Web casting or "push" programming
delivers information of interest to consumers' desktops.
About the author:
Author:: Vicky Miter Search engine Optimization
Company
001WebTraffic
|
|
|
|
|
|