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7 Essential Steps to Web Site Promotion
Web Site promotion should be the major part of your web site marketing plan. It's not enough just to design a beautiful web site and put in on the Net. Promoting your web site has to be done constantly if you want to get a continuous stream of...
Generate More Sales in ANY Affiliate Program – Part Six
ACTIVE AFFILIATES are those who sign up under you for free, then upgrade to being a paid affiliate. Those who sign up but don’t upgrade within the first 72 hours are called inactive affiliates and who are unlikely to ever upgrade. These are people...
Most Commonly Asked Questions About Ezine Publishing
Most Commonly Asked Questions About Ezine Publishing © Terri Seymour Getting so many emails as I do about ezine publishing, I thought maybe an article covering the most asked questions would be useful to some of you who are thinking about or...
Online Marketing: A Busy Person’s Guide
Managing your online business is a full-time job. Unfortunately, most people have other responsibilities that prevent them from devoting all their attention to e-commerce.
If your time is limited, here are five things you must do to keep your...
The Tao Of SEO
It is all pretty zen really. Forget your profound metaphors of trees falling in the forest and the sound of single hands clapping. If you are on the web and can’t be found then are you really there at all? Sure your website may well be the design...
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Benefits of Online Marketing
Companies have many options for communicating with prospective
customers. The Internet has become the primary medium for
reaching potential clients anywhere across the globe. A broad
range of online marketing methods is available to you for
promoting your website. Strategies vary in their effectiveness
and hopefully this website will give you some ideas as to which
will be most appropriate for your needs.
Benefits to Consumers:: (1) Convenient-- customers can shop 24
hours a day from anywhere without going to the store physically.
(2) Interactive & Immediate-- consumers can interact with the
seller's site to find the information, products, or services
they desire, then order or download them on the spot.
Benefits to Marketers:: (1) Customer Relationship Building--
companies can interact with customers to learn more about their
needs and to build customer databases.
(2) Reduce Costs & Increase Efficiency-- avoid the expense of
maintaining a physical store, costs of rent, insurance, and
utilities. Digital catalogs cost less to produce than printing
and mailing paper catalogs.
(3) Greater Flexibility-- unlike a paper catalog whose products
and prices are fixed until the next printing, an online catalog
can be adjusted daily or even hourly, adapting product
availability, prices, and promotions to match changing market
conditions.
(4) Access to Global Markets-- The Internet is a global medium,
which allows buyers and sellers to click from one country
to
another in seconds.
Four Ways to Conduct Online Marketing:: (1) Creating an
Electronic Storefront-- companies can buy space on a commercial
online service or it can open its own Web site. These sites are
designed to engage consumers in an interaction that will move
them closer to a purchase or other marketing outcome.
(2) Placing Ads Online-- companies can place online ads in three
ways::
(a) classified ads in special sections of major commercial
online services. (b) ads in certain Internet newsgroups set up
for commercial purposes. (c) buy online ads that pop up while
people are surfing the web. Such ads include banner ads, pop-up
windows, "tickers" (banners moving across screen), and
"road-blocks" (full-screen ads that users must go through to get
to other screens they wish to view)
(3) Participating in Internet Forums, Newsgroups, or Web
Communities-- companies may participate in or sponsor Internet
forums, newsgroups, and bulletin boards that appeal to specific
special interest groups.
(4) Use Online E-mail or Web casting-- companies can send out
customer newsletters, special product or promotion offers based
on customer buying histories. Web casting or "push" programming
delivers information of interest to consumers' desktops.
About the author:
Author:: Vicky Miter Search engine Optimization
Company
001WebTraffic
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