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Adwords, Affiliate Marketing And Cashing In On The Xmas Spend
It's going on right now.
The biggest Xmas spend online ever.
It stands to reason that each year more and more people get
online. More of the people online begin using their credit cards
to shop online and more of these shoppers realise the great
convenience that shopping online offers. So they start to spend
more on a wider variety of products and / or services.
So when Xmas comes around it makes more sense than ever to do
the shopping online from the comfort of their home. They avoid
the crowds, the traffic, stay in the warm, comparison shop, read
online reviews and then get exactly what they want and get it
cheaper too.
You can tap into this huge spending surge right now by
utilizing Google Adwords and Affiliate schemes.
Things have changed at Google HQ when it comes to Adwords you
can no longer link directly to an affiliate site.
You may now wonder how you can make any money with Adwords and
affiliate schemes.
As it goes the change in policy at Adwords had zero effect on
the most profitable affiliate promoters. In fact for the smart
ones and even the not so smart ones it actually increased their
profits!
How? well it's simple.
The smart affiliates didn't send their prospects directly to
an affiliate site anyway. Instead they constructed their own
site on which they presold the product or service they were
promoting. By presell I mean they softly emphasised the benefits
of the product, showed mouth-watering pictures, made comparisons
to other similar products to emphasise the benefits of the
product they were promoting. In essence they wrote a favourable,
and what appeared to be an unbiased review.
You can do exactly the same. You don't need a full site just a
single landing page will do. You could even have a page for each
affiliate product you're promoting on the back of one of your
existing sites.
The
single biggest thing to keep in mind when you do this is
that you must not go for the hard sell. Try to be unbiased and
if there are bad points to the product you're promoting via
Adwords be sure to mention them.
In fact I'd go so far as to say, make sure you list something
you're not happy with.
I know that sounds nuts but it will give your review much more
credibility than if you gushed overly enthusiastically about how
great this product is.
Mention a bad point or a minor irritation but then be sure to
follow with a major good point or qualify why exactly you didn't
like this one feature.
What should you promote?
You need something either with a good conversion or a high
commission. Preferably both. You also need to find low cost
keywords and lots of them if possible. That goes for anything
you promote really.
Consider what people will be buying this Xmas. What has the
largest price tag but is still in high demand?
Ideally stay away from the obvious e.g. ipods, Xbox's etc there
will be too much competition and so to high a click cost.
In conclusion the method of promotion mentioned above has served
many people well and in fact resulted in, believe it or not, an
annual six figure income for more than one lucky affiliate
marketer.
Get your Adwords Xmas campaigns running now. Each day you
hold of on starting your Xmas Adwords campaigns you loose money!
About the author:
Darren Yates is the owner of the unique Pay Per Click
Software PPC Accelerator that will source, build, edit,
format and manage massive Pay Per Click keyword lists fast
through one easy to use interface.
This article comes with reprint rights. You are free to reprint
and distribute it as you like. All that we ask is that you do
not make any changes, that this resource text is include, and t
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