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Event Planning Must Include An Event Website
As part of your event planning you should seriously consider registering a special event domain. That should in fact be the first step for your planning of any event.
Whatever it is:
- your big wedding event
- any other big family event
- a...
How To Get Attention, or: 'As You Read This, You Feel an Irresistible Urge to Go On Reading!'
We all want attention. As children we crave the attention of our parents. Later in life, we want to be seen and noticed by friends and lovers. And when running most any type of business, we must attract the attention of our potential customers.
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"How Your Customers Find You!"
The movie, "Field of Dreams", starring Kevin Costner and James Earl Jones, made this line famous: "If you build it, they will come." That idea worked great in the movies but it is a whole different ballpark when it comes to a web site or an email...
PROVEN ways to get Traffic to YOUR Site
What ever you do on the internet, you must bring traffic to your site. There are many reports, courses and ebooks written about internet marketing. Many of them are offering a magic or secret formula for quick and permanent traffic flow to you...
Turn Your Old Articles Into Profitable E-mail Courses
If you've written numerous articles, you can use them to further promote yourself and your business, e-zine or web site. You can re-use your old articles by transforming them into another form of promotional tool. And one way to re-use them is...
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5 Surefire Ways to Increase Sales
The Internet has changed how people do their business. Even small business owners are able to reach global market inexpensively nowadays, selling anything from apparel, collectibles, to computer software, service and coaching.
The core of every business is sales. Many of the strategies to increase sales offline are applicable online, but not all of them. On the Internet, everybody can effort to fail fast and learn from it. Better still, after years of testing and tracking what works online, people can just learn from other people's experience and cut the learning curve tremendously.
Here are 5 of the surefire ways to increase sales:
1. Establish a sound affiliate program
If it is just another affiliate program, then don't expect to have different results. Focus on building a sound affiliate program, with the tools and materials to support affiliates to promote a program easily. After all, affiliates work like clockwork and should be seen as a team. Provide them with the right promotion tools and they will more likely promote the program.
Give the customers an option to join the affiliate program after purchase. Satisfied customers are one of the best marketing for any business. Spread the good words through word of mouth. Best of all, they are paid just for doing that.
2. Follow-up after first purchase
The hardest task in any business is acquiring the first sale. Make sure that capturing customers' name and email addresses are the least information gathered from a sale. With that information in hand, follow-up with existing customers, probably through an automated mechanism like timely autoresponder.
This effort has been proven to decrease refund on products and increase customers' satisfaction. Every once in a while, mention a related product that might be
of interest to the customers. Write a review and provide real results. Such promotion is extremely inexpensive, but very effective in practice. The product can be anything, including an affiliate program.
3. Use up-sell technique
Just before a customer check out to the payment gateway, prompt for optional upgrade to the better, bigger, or nicer product for a fairly steep discount, preferably not available elsewhere.
A certain number of customers will choose the option, which translates into additional sales, almost without additional effort.
4. Provide discount coupons
Coupons urge customers to come back and shop. Promotional coupons work for both advertising and some forms of joint venture. Customers love to know that they get lower price for what they buy. Coupons make it so real and tangible.
5. Cross-promote with other related products
There is no limit as to how this could be accomplished. Joint venture with other business or even competitors is feasible as long as it brings a win-win situation.
One example would be to give away sample of other product or service as part of the whole package. As long as the sample is relevant to the customer, this promotion could only be seen as an added value instead of pure advertising.
There are many other tactics to increase sales but above tips have been proven to work again and again. Choose one at a time and take action. Good luck.
About the Author
Jeff Casmer will help you setup your very own money making website today that's 100% ready to take orders and pull in MASSIVE PROFITS for you right now...GUARANTEED! Plus, you'll get your own pre-written ezine-in-a-box customized and setup for you absolutely free WITHIN 24 HOURS!! Get started immediately at: http://www.24hourwealth.com
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