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Promote Your Speaking and Coaching with Free Articles
How much time do you spend promoting your business? Two hours out of six? One hour out of six? Maybe not even that much. No need to feel guilty. Today, through a simple, yet elegant way to promote, you can spend only 3-4 hours a week to get your...
Search Engine Basics
Search engines and directories are one of the best ways to round up some targeted traffic to your website. Here are the basics of search engines and directories. Search Engine Vs. Directories The main difference between engines and directories is...
The Best Advertisement For Your Business
It is no secret among internet marketers that writing articles is a great way to market your website. With all the article distribution services and all the websites looking for free, unique content, writing a quality article can bring...
The EASY Anyone-Can-Do-It Way To Write Free Reprint Articles
Copyright 2005 Steve Shaw
As you may already know, writing free reprint articles and then distributing them to publishers and web sites is one of the best ways to promote your web site - a single article can result in hundreds of new links to your...
Using An Ad tracker Is Key To The Affiliate Marketer
There's a lot of money in affiliate marketing. This is true,
however, only to those are seriously and zealously working on
his affiliate program. Success in affiliate marketing varies in
every individual affiliate and for the most part, it...
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4 of the Top 5 Search Engine Benefits to Article Marketing
Copyright 2005 Tinu AbayomiPaul
You've probably heard by now that article marketing can help you build links back to your site.
But there's a lot more to it than that. Articles aren't only good for leveraging yourself stronger positions in Google, Yahoo, MSN and the other big search engines, though that's what we'll be focusing on today. Keep in mind that learning a more balanced view of promotion and marketing with articles can help you reap all the perks with essentially the same amount of work.
For now, let's start with four of the top five search engine benefits.
1- The One-Way Link of a Resource Box backlink is More Powerful.
A link from a site that you're not linked back to has more value than one where you may be required to link back to, simply because changes in the way search engines rank sites now include an adjustment for exchanged links.
The logic is that this would make the voting power of a link that points in one direction weigh more heavily than one that is traded. In theory, this makes it easier for sites that have earned link popularity to get more credit than those who have bought or traded for it.
Of course, over time, this effect may be adjusted and partially dampened so that articles that are just being submitted to resources with no editorial process will count less than those that don't undergo this process. So make sure you're not submitting junk content for the purpose of linking alone.
2- Article Resource Box Links Back to You Are Relevant
If you write articles that stay on the topic of your site, the page where your article appears is more effective as a page that links back because it is more relevant. Again, depending on the search engine, the more topical the environment where you are linked, the more credit your site gets for the link itself, particularly if you're submitting to an online directory which allows you to make better use of linking.
There are a few little changes you can make that will make your links and articles more topically relevant than 90% of other articles, merely because other authors don't think to balance the search engine benefits of article promotion with its value as content, rather than favoring one or the other.
3- Many of Your Articles Appear on Pages with High Google PR
If you take a look at your Google Site
Information page, you'll probably notice that Google seems to pick up only sites that have high page rank under the listing for sites that link to you.
Then, of course all the sites that use the text of your site URL, hyperlinked or not, can be found under the last setting for sites that contain your link.
Google Page Rank is typically not something to get in a frenzy over, but it does have an importance that can affect your bottom line for two main reasons.
First, on the occasions that Google Page Rank can help you get better search engine positioning, the process of being linked from these sites can help bring you more targeted traffic, which can lead to more sales. Again, this has to be part of an overall strategy, not your sole reason for submitting articles.
Second, if links from sites with higher page rank get are being spidered more frequently than your site, your link on these sites can also get crawled faster. If you have unique content on your site, this can give you a competitive edge when your content gets included more rapidly.
4- These links back to your site are permanent.
That means that instead of buying a link on a site that appears there for three months and disappears, you are getting a free, topically relevant link pointing back to your site that may be archived, but not dropped.
Over time, if you submit articles on a regular schedule, each effort towards publication is building on previous exposure, helping you brand yourself and your company, as well as build a strong link campaign pointing back towards your site that is free.
As the quality of your articles improve, you can also get qualified leads from the process, an increase in traffic and sales, and publication in resources who have stronger brands than you do, which you may then leverage for additional exposure.
Just remember, the search engine benefits of promoting your site with articles represent only the tip of the iceberg. With articles you can also brand yourself, use your knowledge to establish yourself as an expert, network, develop relationships and increase your leads, sales and traffic.
About the Author
What is the Fifth Search Engine Benefit to Article Marketing and Promotion? Find out in the free e-course on Article Promotion at: http://www.freetraffictip.com/2-article-marketing/tips-am2.php
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